Stationery can be generally divided into writing instruments, student stationery, office stationery, and other cultural and educational supplies. There are many subdivided categories. Writing instruments mainly include various types of pens; student stationery mainly includes erasers, refills, painting materials, bags, etc.; office stationery mainly includes document management supplies, desktop office stationery, office books, and correction tools, etc.; other stationery and education supplies mainly Including all kinds of electronic stationery and other supplies.

 

China's population accounts for about 20% of the world's population, but the stationery market only accounts for 8.6%. Looking at the per capita consumption level, China's per capita consumption is only 105 yuan per year, while the global per capita consumption is about 240 yuan per year. Considering that China has been a cultural country since ancient times, the stationery market in China still has a lot of room for development. China's huge consumption of stationery, rapid growth in consumer spending and the country's strong investment in education and other factors provide a steady stream of momentum for the development of the stationery industry.

 

The long-term development and accumulation of the stationery industry in Europe, America, Japan and other countries has dominated the global stationery industry, accounting for about 60% of the global market share. Due to high labor costs, stationery companies in Europe and the United States have gradually shifted their stationery manufacturing links to countries such as China, India, and Vietnam, and have gradually transitioned to a mature stage focusing on brand operations, technology research and development, and product design. Japanese stationery companies are gradually moving toward the high-end market under the influence of related industries such as fine chemicals and precision manufacturing, and they are in an advantageous position in the value chain of the global stationery industry.

 

In recent years, with the expansion of children, students, and office consumer groups and the increase in spending power, the size of China's stationery market has expanded. In the future, with the continuous improvement of the level of urbanization in China, the continuous growth of the level of household consumption, and the country’s strong investment in education, the stationery market in China is expected to continue to grow in the coming years.

 

According to the analysis data of the "China Stationery Industry Market Demand and Investment Strategic Planning Analysis Report" published by the Industry Research Institute of Forward Looking Industry, the income of the cultural and educational office industry in 2015 reached 94.8 billion yuan, and the scale continued to expand. Based on the judgment of the core consumer groups of stationery and the driving force for growth, it is expected that the income growth of the stationery industry will remain at around 10% in the next few years.

 

Stationery manufacturing industry is located in the middle reaches of the relevant industrial chain. Upstream, raw material suppliers and downstream are sales channels. Because there is a big difference in upstream raw materials that are different from the industry, we use the writing instrument as an example to explain the relevant industrial chain. The upstream raw materials of the writing instrument mainly include writing heads, ink and plastic raw materials, and downstream are various kinds of channel distributors.

 

In recent years, the development of the stationery and office supplies industry in China has been particularly rapid. The product replacement and replacement has been quick and the quality has been significantly improved. The variety of color suits is basically in line with that of foreign countries, and the technical content of products has also been greatly improved. As a rapidly emerging domestic light industry product, the stationery industry plays an increasingly important role in the international community.

 

In countries such as Europe, America and Japan, internationally renowned manufacturers and retailers of well-known stationery brands have become major players in the competition in the stationery market. They continue to transfer their production links to lower-cost developing countries in an OEM/ODM manner. Then firmly control the product development, brand operation and channel construction at the top of the value chain to maximize revenue and profits.

 

At present, China's stationery industry has undergone long-term development, transformation and improvement, has formed a "small commodities, large markets, small businesses, large industries," the characteristics of gradually entered a stable and mature stage, the industry standardization and concentration gradually increased.

 

In recent years, with the expansion of children, students, and office consumer groups and the increase in spending power, the size of China's stationery market has expanded. In the future, with the continuous improvement of the level of urbanization in China, the continuous growth of the level of household consumption, and the country’s strong investment in education, the stationery market in China is expected to continue to grow in the coming years.

 

China's stationery industry has fierce market competition, low concentration, and low overall profitability. However, some industry-leading companies with independent brands, technological R&D, and marketing networks have relatively high profit levels. In the future, the profitability of industry-leading companies is expected to further expand.